The Times is carrying the story that West Ham have signed a shirt sponsorship deal with XL, a charter airline with links to Iceland. It begins from the start of next season. XL will pay the Barclays Premiership club about £2.5 million a season, more than three times the value of their present deal with Jobserve.
It is thought that there are contingencies in the highly likely event that the club are relegated at the end of the season. The deal follows an announcement last October that Umbro will be our new kit manufacturers from next season. XL, formerly known as Excel Airways, claim to be the fifth largest holiday company in the United Kingdom. The company has an annual turnover of more than £1 billion.
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